This is the second in a series of articles I'm writing to help me prep for my session next week at Drupalcon. The first article was my attempt to define social objects. This article outlines how to use social object theory to design better social networking sites.

[In preparation for my upcoming session at Drupalcon, I'll be writing a short series of articles on social networking and learning theory. First up is an article on social objects.]

“The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else.” -- Hugh Macleod