Three adoption patterns for educational social software

I've been reading and thinking a lot lately about how to drive more adoption of the social learning platform I'm building here at BYU, https://island.byu.edu, and wanted to summarize some of the highlights of what I've learned. All of the patterns come directly from Ross Mayfield and Michael Idinopulos's writings so a big shout out to the great work they're doing at Socialtext.

Pattern 1: Launch Broad then Deep

Organizing University Learning: Moving Beyond the Course to Micro-labs

University learning is centered on the course. A pattern for learning familiar to any current or past student. Students and teacher meet 1-3 times per week for 8-12 weeks. There's lectures, readings, papers, projects, quizzes, and tests.

This, by and large, is an adequate pattern for many learning purposes. But no rational person would suggest this is the only workable solution or even what's best, or adequate, for all purposes.